How to Write a Squeeze Page

A squeeze page is a landing page designed specifically for capturing visitors' email addresses for the purpose of sending them a series of follow-up email marketing messages. If done properly, a squeeze page can be a powerful marketing tool that will help you build a responsive list of customers quickly and cost-effectively. If done wrong, it can alienate visitors to your site and create ill will toward you in the marketplace.

Things You'll Need

• Computer
• Internet access
• Web hosting
• Autoresponder service or script

Instructions

Building a Squeeze Page

1. Create a free report or email course. People who visit your site are looking for information on a specific topic. If you offer them the information they want in exchange for subscribing to your list, you will build a list of happy and responsive subscribers. Take some time to create your report or email course series. Do good research and offer information of real value.

2. Write your headline. The purpose of a squeeze page is to persuade your visitors to enter their names and email addresses into your opt-in form and agree to receive emails from you. A clear, direct headline that promises to deliver a real benefit for subscribers is the first step in converting visitors to customers.

3. Write five to seven benefit-oriented bullet points that highlight the value of the information you are offering. Go through the report or email course you created and identify the most important items, then phrase those items in terms of the benefits they provide.

4. Add your opt-in form. Your autoresponder service or script will have a form builder that will create a piece of HTML code you can copy and paste into your site. It will include name and email address fields and a submit button. It will also allow you to define the page your visitors will be taken to when they submit their subscription request. Use that page to remind them to check their email for your confirmation message and to click the link confirming their subscription.

5. Add a privacy statement below your opt-in form. Assure your customers that you will not sell, rent or trade their personal information and that they can unsubscribe at any time quickly and easily. People are more likely to subscribe to your list if they believe they will not be spammed.

Tips & Warnings

• Most reputable autoresponder services or scripts have an option for sending a confirmation email before any of your marketing messages are sent. The subscriber must click the link within the email to receive any further emails. Always use this feature to protect yourself from any spam complaints. Some jurisdictions like California require this practice for commercial emails sent to their citizens.

References

• Your Enterprise.com: Squeeze Page Tutorial