How to Write an Effective Benefit Statement

Simply stated, a benefit is something that can improve someone's life or make something easier. For instance, the benefits of air conditioning include a cooler and more comfortable climate during hot days. When you're crafting your benefit statement, whether it's for a business or a personal project, consider the following simple and effective strategies.

Things You'll Need

• Dictionary
• Computer or paper and pen

Instructions

Writing an Effective Benefit Statement

1. Assess your product or service: What do you offer that's special, unique, fantastic and useful? Brainstorm the major uses of your product or service, and focus on the top one to three benefits it offers others. If your benefit statement includes 10 items, no one will remember them. Remember, you're focusing on how this item benefits others, and not just the nice features of the product or service itself.

2. Distill your product's benefits into one clean, clear, sharp statement. For example, "My Green Clean company saves you time spent on cleaning and saves the environment for generations to come," or "ABC camera takes the guesswork out of picture-taking, making it easy for you to take pictures and enjoy beautiful, colorful images." Use strong action verbs and easy-to-understand words.

3. Memorize and rehearse your benefit statement. It is your elevator speech, your sales pitch, your mantra. Make sure it flows when you speak it out loud and looks good on paper as well. Finally, share your product or service's benefits with others--put your benefit statement to practice.

References

• 280 Group
• Self-Growth.com
• St. Olaf College