How to Advertise on Internet Radio
With the Internet expanding each year, more radio stations are branching out and streaming on the Internet because it can reach a much larger number of people in comparison to a traditional radio station that has geographic limitations. Because of the continuous growth of online radio stations, it is beneficial to put together an advertising campaign for Internet radio. This guide will provide you with an effective plan to develop an Internet radio campaign.
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Instructions
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Putting Ads on Internet Radio
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Create a compelling ad. This requires the ad to be simple (you may only have 30-60 seconds). Don't bore the listener with too much information because the listen may tune out the message. Provide enough information to answer the one question all listeners care about: "What does this do for me?" The more effective you answer that question, the more compelling the ad.
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Offer something to Internet radio listeners that other visitors might not get. Include this in your ad. For instance, if you are selling a product, at the end of the ad, say something like, "put radio525 in the special offers section to get five percent off the purchase." This will make your listeners feel special and will help you track how many people are hearing your Internet radio ad.
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Determine how much you are willing to pay per 1,000 listeners. According to Forbes, some Internet radio stations can make between $5 and $20 per 1,000 listeners. If an Internet radio station has 10,000 listeners a day, and you are placing one ad, expect that it will cost anywhere from $50 and $200. You can haggle for a lower rate if you are going to be purchasing more than one ad spot because the station is getting a guaranteed number of advertisements.
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Contact individual Internet radio stations or visit a central hub for numerous different Internet radio shows. An example of this is listed below in the resources section. TargetSpot.com takes your advertisement clip and provides it to any radio show that wants to take it.
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