How to Get a Record Deal for a Band
Even with independent artists thriving on do-everything-yourself business models, record companies remain a valid way to get your music to a broad audience.
Persuading a record company to invest in your band takes hard work, artistic merit and smart business. You have to want it, you have to have something to sell, and you have to sell that something in a smart and appealing way.
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Instructions
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Make your lineup solid. As AC/DC sang, it's a long way to the top if you want to rock and roll. Getting signed can take weeks or years, and it may never happen no matter how hard you work. Work with bandmates who understand and accept this.
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Define your sound. Labels sign two kinds of acts--those who emulate what's popular, and those who are doing "the next big thing." Emulation gets bands signed quickly, but it also gets them put aside so the label can concentrate on its marquee artists. Developing a signature sound takes longer but has a larger potential payoff. Every genre has a few sustainable, torch-bearing artists and dozens of lesser flash-in-the-pan bands. Decide which you would rather be.
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Make a plan. Identify labels that interest you most and find out who does their Artist and Repertoire (A&R) work. This may require extensive online research. Find their contact information, but don't get in touch with them just yet. The time is not yet right.
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Make a high-quality record. Hire a producer and and record in a professional studio or a competent home studio (one with a proper vocal booth, good microphones and drum tracking.) Use a producer who appreciates your sound and will critique your songs constructively.
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Assemble a professional electronic press kit. Your biography should summarize your band's sound and achievements, and your photo should reflect your band's aesthetic. Communicating with the photographer in advance will allow him or her to devise a photo concept that is interesting, appealing and original.
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Get online. Maintain a professional website and accounts on social media sites. Create band accounts on sites such as purevolume, absolutepunk, Earn It Yourself, The Daily Chorus and other sites that specialize in your genre. Study the forums and message boards for industry news and tips.
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Make basic contacts. Aligning yourself with popular local bands helps you perform at good shows and quality venues. It also puts you face-to-face with local promoters and talent buyers. Impressing them increases your chances of earning support slots when larger bands come through town, and that's a chance to make important contacts.
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Make bigger contacts. Local promoters know regional and national booking agents and managers. Ask a friendly promoter to recommend you to those contacts, or help you get in touch with them directly.
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Build your band's resume. A strong resume includes opening locally for established touring acts, performing at music festivals and festival tours, and licensing your music for use in television and movies.
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