How to Get Customers to Come to a New Bar
Opening a new bar is a heady time in an entrepreneur's life. The excitement of picking a location, customizing business cards, hiring employees and choosing liquor vendors is enough to send the bar aficionado to the next bar franchise event, ready to open up shop the next day. Money to run your establishment will come from paying customers and this is where your advertising skills must kick in. The following tips can help get new customers to your bar in no time.
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Instructions
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Give regular customers a free drink every time they bring a new paying customer with them to the bar. The cost of the free drink--alcohol or just soda--will be offset by the extra repeat business that the regular customer has brought in. Since a friend's recommendation usually holds more weight than a generic advertisement, the new customer will most likely return a second time.
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Designate an area within your bar where patrons can hold parties, such as birthdays, after-work happy hours and other events. Put together a list of items that the planner can purchase from you, perhaps including appetizer catering, party favors and decorations.
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Hold a ladies night event on certain days of the week and allow men to enter free up to a certain hour. This could help get your bar to capacity. Obviously, the men will show up to see what women are in attendance and vice versa.
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Set up a kitchen cooking contest for your patrons. Invite new and up-and-coming chefs from various culinary institutes to participate. Inform your bar patrons of the new lineup and encourage them to attend for the free food and enjoyment. This idea is usually guaranteed to bring out the masses for the free food alone.
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Review your menu prices to determine if the price list may be too high. Price appetizers at a low rate to compensate for other higher priced items. Give discounted drink prices to new customers. Setting the rates at the lowest amount possible will give the new patrons a chance to review your establishment and enjoy themselves without worrying about the toll on their wallet. This may also cause the customer to appreciate your generosity, encouraging them to stay longer and purchase more drinks.
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Tips & Warnings
Ask patrons if they would like to sign up for an email list to receive news on new events that will happen at the bar.
Keep good financial records. Failing to do this will only cause your bar to begin losing money.
