How to Develop Webinar Training
A webinar, a web-based seminar, involves a presenter communicating to an audience via an online interface. Webinars typically allow users to interact with the presenter through a chat feature or question interface. Planning a webinar event involves establishing goals and objectives for the program, deciding how to promote your event so that participants are motivated to attend and deciding how frequently you want to offer your webinar. Developing an effective webinar requires comprehensive planning, typically two months in advance for a two-hour event. Record your event and archive it for later access as well.
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Instructions
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Conduct an audience analysis to learn more about your audience and their needs. Send out questionnaires to potential participants or run informal interviews to determine what topics will generate the most interest. The webinar format is well suited for timely topics such as introducing policy and procedure updates, raising awareness about a critical problem or orienting new employees.
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Decide upon a relevant topic, and identify subject matter experts who can help you prepare your materials. Quoting credible experts enhances any set of training materials.
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Arrange technical details for your web conference or online meeting using tools such as Adobe Acrobat Connect, Cisco Webex or Microsoft Office Live Meeting. Communicate conference details such as the hyperlink required to join the conference and an audio conference telephone number. Provide login credentials if necessary. You may need to provide different information for global participants.
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Plan how you will conduct your session, including details such as how to respond to questions and dealing with conflict between participants. Document these strategies and communicate them to any co-presenters.
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Develop your materials, including a statement of goals, instructional text, discussion points and other educational visuals. Keep your visuals concise and clear. Your introduction should include details about appropriate behavior such muting phones, respecting other students and participating fully in the session. It's easy to get distracted when participating in an online event, so ensure participants close all other software applications.
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Define any prerequisite skills and knowledge required by participants, and distribute any required reading at least a week before your event.
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Conduct a dry run of your session with a small subset of participants. Use this opportunity to iron out any technical difficulties and become familiar with your web conferencing software.
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Incorporate any changes to your materials and strategy based on any feedback obtained from your dry-run session or previous webinars.
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Be prepared to upload your presentation, handouts or other instructional elements at least 30 minutes before your event begins.
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Conduct a follow-up survey to determine your event's effectiveness. Use this information to improve your materials and delivery technique.
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