How to Advertise & Market a Lawn Mowing Service
Homeowners, renters and businesses greatly benefit by hiring lawn mowing companies because these businesses save time and keep the exteriors of homes or establishments presentable and pristine. With a good lawn mowing service, the landscaping will be in great shape when family, friends, colleagues and clients come to visit. Operating a profitable lawn mowing service requires advertising and marketing your services appropriately to reach your target market and making connections in your local community.
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Things You'll Need
- Graphic designer
- Website designer
- Business cards (regular and magnetic)
- Brochures
- Posters
- Direct mail lists
Instructions
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Identify your target market. Decide whether you want to focus on providing services to homeowners, renters, businesses or apartment and condominium complexes. Narrow your service area and come up with a list of zip codes you plan to service. Look at what your competition is doing in terms of services, pricing and how far they travel to offer their services. Come up with a unique selling proposition for your lawn care business that distinguishes you from competitors. Focus on the price, customer service or special services you offer.
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Come up with a list of services you plan to offer customers. Price each with your equipment and supply costs and competitors' prices in mind.
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Work with a website designer to create a site that's functional and search-engine friendly. It should include information about your company, how to contact you, how you schedule appointments, "before and after" pictures of your yard work and a list of services you provide. Your site should feature keywords and phrases customers use to search for lawn care services in your area. Use programs like Wordtracker.com to help you select keywords.
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Hire a graphic designer to create a logo and business cards. Supply the graphic designer with information about your business and services, so that he can create a brochure, flier and poster to advertise your services. Include your contact information, website address and any specials you're offering on your marketing materials. Purchase direct mail lists for the zip codes you plan to target. Send your brochures and business cards out to businesses and residents in the areas that fit the description of your target market.
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Offer incentives, like discounted lawn care, to customers who refer you to their friends and family members. Advertise your referral program on your website and in your other marketing materials.
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Tips & Warnings
Offer customers a variety of ways to pay for your services. Include your payment options on your marketing materials.
Keep a schedule book to log your jobs for the week. Send clients reminders at least two days before you service their lawns.
References
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Comments
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nice 1 dude,,,,,,,
