How to Create & Manufacture a Cologne
Thousands of new fragrances are introduced each year, and eager consumers love to buy fragrances for gifts as well as for themselves, making the fragrance industry a profitable one. Colognes, traditionally worn by men but often used by women, are a popular fragrance product. The development of a cologne requires a synthesis of both artistry and practicality. Formulating and expressing ideas for a new scent is a creative process, while manufacturing it requires technical skill and business sense. Does this Spark an idea?
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Instructions
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1
Develop ideas for a new cologne by using your nose. Pay attention to existing colognes and perfumes that you like and find out which notes they contain.
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Notice the smells you encounter throughout your everyday life and keep a list of those that you believe would be appealing in a cologne, even if they are not plant- or flower-derived. Remember that virtually any odor can be recreated using synthetic molecules; this is how most fragrances are made.
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Think about who you want to be appealed to your cologne. Who will comprise its target audience? Men? Women? Both?
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Create a name for the cologne you have in mind.
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Compile all of your ideas and thoughts for your new cologne in a descriptive, typed document known as a brief. Briefs are what designers present to the trained perfumers who create the scents. A brief can be as short as a paragraph or as long as several pages.
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Approach a professional perfumer who has the skill and experience to create a cologne based on your ideas. Give your brief to the perfumer. Discuss your ideas.
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Talk to your perfumer about your budget. The amount of money you can spend on manufacturing your cologne will influence the both quality and quantity ingredients, both synthetic and natural, that go into making it.
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Ask you perfumer to make you a few different versions of the cologne, based on your brief, from which you can choose. Share the versions with friends, family members, business partners, or other volunteer testers. Choose to manufacture and sell the version that is most preferred.
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Give the formula developed by the perfumer to a perfume manufacturer who will then produce the amount you request.
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Tips & Warnings
Manufacture a relatively small amount of cologne to start with, such as 1,000 bottles. See how well these sell once they are distributed to assorted retailers.
Most commercial fragrances are created by perfumers at one of the handful of major fragrance and flavor development corporations in the world, such as International Flavors and Fragrances. These corporations employ chemists who develop new synthetic molecules that comprise fragrances and perfumers who combine them into wearable scents.
