How to Sell House & Car Insurance
While many career fields experience periods of growth and stagnation, insurance is a more stable career option. Some agents choose to sell home and auto insurance because they are required-auto insurance is required by law, and home insurance is required by mortgage lenders. This makes these types of insurance a bit easier to sell than life insurance. In order to be successful, it is important to take the correct steps.
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Instructions
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Choose your insurance license training provider carefully if you do not already have your insurance license. Look for a company whose students have a high pass rate. Also, ask a training provider to provide references or testimonials. A good insurance training course will provide you with the fundamentals you need for success.
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Look for an insurance company that sells both homeowner's and auto insurance. Many of these companies will provide discounts to customers who buy both types of policies-sometimes as much as 15%. Working with a company that sells both types of insurance also allows you to offer greater convenience to your clients, because they can take advantage of streamlined billing and claims service.
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Provide a business office where your clients can come to discuss their coverage needs with you. Although some people prefer to purchase homeowners and auto insurance policies online or over the phone, many still prefer the face to face contact of visiting an agent's office. A dedicated business space helps assure potential clients that you will continue to be there to meet future needs or answer questions about their policies.
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Obtain a professional designation, such as a Chartered Property and Casualty Underwriter (CPCU) designation. The training required to obtain advanced designations will provide you with in-depth knowledge of the property and casualty insurance industry. A professional designation will also show clients that you are an expert in your field, which will make them more comfortable trusting you to provide insurance solutions.
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Encourage word-of-mouth referrals. Billboard, television and radio advertising are good for attracting potential clients, but referrals are much stronger prospects. If you have provided superior service to your existing clients and they give you a strong recommendation, your referral clients will have greater confidence in you than they would have in a total stranger.
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