How to Prepare Wholesale Line Sheets
Wholesale line sheets play an important role in selling your product. Your company name, logo and contact information as well as clear photographs of your product and its features are key parts of a wholesale line sheet. It also should include information such as style numbers, quantity-pricing structure, color combinations and delivery dates. By incorporating essential detailed information, you will guarantee your buyers a pleasant purchasing experience and provide your sales team with a strong selling tool.
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Instructions
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How to Prepare Wholesale Line Sheets
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Select the style and paper weight of the card stock that will be used to make the line sheets. The types you choose should depend on how you plan to use the sheets. Will you use them internally as your purchase order forms or during showroom presentations, or will you also send them to prospective buyers for their review? If your sales team will distribute the sheets in an attempt to attract new buyers, make sure you use a high-quality card stock. This will reflect well on your company.
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Divide your merchandise by product category. It is best to separate your line sheets and add category headings. For example, if you are starting out with 10 items such as five tops and five bottoms, separate the tops from the bottoms. Normally, retail buyers are divided into categories such as a tops buyer and a bottoms buyer.
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Design and develop a line sheet template to follow. Draw boxes depicting exactly where your samples will be featured. For example, if each product style is available in three colors, place your best-selling color in one box and tier the other two colors in a separate box. Incorporate your assigned style number within the photo box and leave a blank space below it for the buyer's assigned style number. Include in an aligned section all pertinent style information such as cost, trim details, colors, fabric content, hangtags, store tickets, delivery dates, as well as a buyer's remarks area. Add payment, credit terms and cancellation policies in a separate section at the bottom of the page.
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Photograph your samples from different angles to showcase special features. Enlarge your pictures and show a minimum of three items per page.
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Print multiple copies of your line sheet with your company information. If you repeat certain styles every season, you can order precut card stock with preprinted information and insert your fabric, color swatches or new photographs for your buyer's review. This will cut down on cost and allow you to change out photos each season.
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Tips & Warnings
Attach the retail buyer's business card to line sheet purchase orders. Add a separate section for the buyer's order confirmation signature. This will clear up any order or buyer discrepancies.
It is important to photograph any special features your product has. This can determine who the buyer will give the sales order to and can also spark repeat business.
