How to Get Customers for a Nail Spa & Salon Business
A manicure or pedicure is a feel-good luxury that many can afford. Even when money is tight, people still want to feel they are being pampered on some level. There were more than 57,900 nail salons listed in the U.S. as of June 2007, according to Beautytech.com. (See reference 1). Attracting customers to your nail spa and salon can seem daunting but is manageable with a few simple steps.
Other People Are Reading
Instructions
-
Simple Steps to Get Customers
-
1
Build a website or hire someone to build one for you. It does not have to be a complicated site but a Web presence shows your company is progressive and up-to-date. Many younger customers will search online for local nail salons and spas, and if your site does not show up, you are losing out on potential customers.
-
2
Utilize pay-per-click advertising. Make sure potential customers can find your website. Through pay-per-click advertising options, such as Google AdWords, Yahoo Search Marketing and Microsoft Advertising, you can select keywords related to your business (such as "Nail Salon in [Your City]") and decide how much you are willing to pay if the customer clicks on your ad to your site.
-
-
3
Create a Facebook page and a Twitter account. Social media is an important avenue to pursue when marketing your business to new customers. According to Microsoft's Small Business Center, 72% of respondents checked out a company's reputation on chat boards before buying. (See reference 2) Promote your page to current customers. People enjoy being connected to companies as well as other people, so when one customer becomes a fan, their friends will see this. Not only can random people find your company on Facebook and Twitter, others will follow creating a domino effect that leads to new customers. You can also post targeted ads on Facebook that guide potential customers to either your fan page or to your website. Post any seasonal specials, offers, deals, etc. -- do not allow your account to become stagnant and uninteresting.
-
4
Get listed in directories. Make sure your information shows up in YellowPages, WhitePages, etc. People new to town searching for local nail spas and salons will find your company's information. This is crucial for a small local business. Get listed in the Nailsalonsdirectory.com database -- a worldwide directory of nail salons.
-
5
Purchase ad space in local newspapers or magazines. Print fliers, create coupons, have sales and start a direct marketing campaign. (See reference 2) Offer a small discount for to current customers for referrals. Word-of-mouth advertising is crucial in this service-oriented industry. Your reputation is everything.
-
6
Set up a booth at a local bridal/wedding planning show. Showcase your services by emphasizing your work. Set up displays of the different services you offer. Offer a package deal -- such as "The bride gets her nails done for free when her bridesmaids receive manicures/pedicures." Entice them with a package deal. You could demonstrate nail art techniques by painting a show attendee's nails. Offer brochures and business cards so they will not forget your company.
-
1
