How to Find Email Marketing Lists
With the increasing popularity of online shopping, email marketing has become a huge strategy for many businesses. Email marketing provides both small business owners and large corporations immediate opportunities to find customers, so they're developing e-marketing tactics such as online exclusive coupons and rebates, informative tips and introducing product launches so they can reach potential clients straight through their in-boxes. To hit a large number of consumers at once, companies search for and rent email marketing lists that match their ideal clients.
Other People Are Reading
Things You'll Need
- Computer with Internet access
- Profiles of your current customers
- List broker
- Data cards
- Email marketing program
Instructions
-
-
1
Identify your target market. Demographic information such as location, marital status, educational level, age and income can play an important role in how you search for email marketing lists. Understand your potential clients' interests, hobbies, work and family lives. Obtain this information by identifying these key details in your current customer base through surveys and testimonials.
-
2
Develop a list of specific, realistic goals for your email marketing campaign. Determine a time frame for each goal, and how you'll measure your results to gauge the campaign's success.
-
-
3
Develop a budget. Consider your goals in relation to the email marketing campaign you're planning. Email marketing lists can cost up to $350 or more per thousand names you rent, or more, depending on the company. With your budget in mind, determine if you want to buy or rent your email marketing lists. Renting email lists tends to be a safer, more efficient way to mail to quality names, even though there are some restrictions involved. For example, a company might want to review your advertising content before sending your email, and they may limit the frequency in which you run to a list to protect its integrity.
-
4
Decide if you want to hire an email broker to introduce you to potential lists based on the needs of your business and your target market, or if you'd like to search for lists on your own. You can find a list of brokers through the Direct Marketing Association at Thedirectmarketingsearch.com. Click "list services," then click "list brokers" for a reputable list of brokers. To find mailing list companies you can work with directly, click "mailing lists." If you search for lists on your own, contact companies you know your clients frequent and ask if they have an email list available to third parties. Confirm that the people on their list have agreed to receive third-party offers.
-
5
Review data cards for each potential list. Data cards provide helpful information about lists, such as, demographics, hobbies and interests and spending habits. Find out how the names on the list were acquired. Be sure that the names were acquired through an opt-in or double opt-in process. Find out the age of the names, how often they're contacted and by which businesses. Also, determine how often the list is cleaned of bounce-back email addresses.
-
6
Select a list that fits your budget, goals and customer profile. Send you email marketing effort and collect results. Evaluate the results and determine if you want to run to the same lists again or pick others.
-
1
Tips & Warnings
Build your own list. Building your own on your website, promoting your site online through social networks and other online sites, in print and by purchasing advertising space on sites will allow you to include an opt-in box with information about your business and an option to sign up for updates.
Try email marketing programs like ChimpMail, iContact, Constant Contact, Campaigner and Vertical Response to send your campaigns after you rent your email list.
