How to Display Brochures Decoratively
Conventional marketing wisdom says you have less than seven seconds to grab your customers' attention. Even the most well written, attractive brochure may languish on a shelf if it isn't displayed well. While traditional plastic or wood brochure racks provide an acceptable way to display brochures, other decorative ways to display brochures also exist. Brochures can be offered on a table, wall or freestanding floor display to grab a potential customer's attention.
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Things You'll Need
- Computer
- Table
- Rack
- Printed display
- Fabric
- Paint
- Paintbrush
- Architectural salvage pieces
Instructions
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Tabletop Display
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Arrange brochures in a fan or spiral. A complex and colorful swirl of brochures will garner interest. This is especially helpful if you do not have products or other items to display on your table.
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Use tower racks. Towers add height to your table. These racks also spin, allowing easy access and the ability to display more than one type of brochure.
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Display a brochure inside a product or take-away. Fan a few brochures within an item that has a compartment or give away bags.
Wall Display
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Make wall pockets out of unusual material. Rather than traditional plastic or wood, design a wall pocket system out of fabric that matches your brand image. For instance, leather works well for rustic businesses.
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Modify conventional wall display racks. Add color and texture to standard plastic or wood wall racks by using a variety of materials. Try adding color using paint or texture, using natural materials such as birch bark.
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Use a mural. Place your brochure in part of a larger wall display. Paint a company mascot holding your brochures or use a trompe l'oeil painting to draw attention to your brochures.
Freestanding Floor Display
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Create a mascot holder. If your company uses a character for marketing purposes, create a life-size display using it to hold your brochures.
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Design an interactive display. If you have the budget, work with a designer to create a brochure display that uses a computer to answer questions.
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Alter a piece of architectural salvage. Tuck brochures into an old shutter or crisscross ribbon on a vintage door. Lean your architectural salvage display against the wall or add legs to help it stand on its own.
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Tips & Warnings
Make sure brochures are easy to access. At least one brochure should be accessible at all times.
Use your brochures purpose to guide your decorative display choices. For sales brochures, use illustrations of your product on display racks. For informational brochures, try using your headline on the display rack.
