How to Market Muscadine Grape Seeds
The seeds of the muscadine grape--found in states like California and North Carolina--are touted by many for their health benefits. Like the acai berry, some entrepreneurs have found a way to capitalize on this nutritional substance and sell it in pill form. If you wish to grab a slice of the profits, you must thoroughly research the product, and then successfully market it to others.
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Instructions
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Choose your medium. Purveyors of natural supplements have many outlets through which they sell their products. Consider distributing fliers at work or at local businesses. Create a website through which people can purchase grape seeds online. Or, create bumper stickers shaped as grapes to place on your car along with your phone number to be a moving billboard. Also, pitch the product in person to friends, family members and coworkers.
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Tout the health benefits. People who sell these pills laud them for their antioxidant content and resveratol stores. Dr. Christine Horner, author of the book, "Waking the Warrier Goddess," cites a Creighton University study which found that the antioxidants in grape seeds killed breast cancer cells and enhanced the growth of normal cells. She also mentions researchers in California who found that estrogen levels are reduced by grape seeds.
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Include testimonials. Find subjects who have used grape seeds and have reported health benefits. If you have none, wait until you have sold a few bottles and then ask the customer if they have experienced any health benefits. Then, ask for permission to use their experience as a testimonial.
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Offer sales or discounts. Even if the normal price of grape seed pills is $30 to $40, showing the pills at 15 percent off for a limited time only from their "original" price of $45 is one way to convince buyers that they are getting a deal. Use discounts to attract first-time buyers, who may continue to buy the pills at their original price. Check competitor prices to ensure yours are not too high or low.
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Make a great "hook." Gary Dahl, author of the book, "Advertising for Dummies," suggests creating a unique, easily-remembered slogan for a product. He cites the Energizer Bunny and Nike's slogan, "Just Do It" as examples. Create your own for grape seeds, like, "A grape seed a day keeps poor health at bay."
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Tips & Warnings
Do not claim to cure any illnesses, as this is against the law. The FDA has very stringent guidelines about what nutritional supplements can and cannot claim. Express how the nutrients within grape seeds are beneficial, using other grape seed websites as guidance.
