How to Market a Home Staging Business
"Staging" a home that's on the market is one of the best ways to improve the prospects of selling the house. No matter what method of advertising and marketing you choose, it's a good idea to explain the importance of home staging to anyone who may be interested in hiring you. After all, good marketing is imperative to the success of any business.
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Instructions
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Connect with Realtors in your area. Even if you're just starting your home staging business, call, email and meet with Realtors so they have you in their contact base. This is an excellent way to spread your name and garner new business. And once you've completed a home staging assignment successfully, that Realtor will likely refer you in the future.
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Open accounts at social networking sites like Facebook, MySpace, and Twitter. You can post pictures of work you've done, advertise discounts or specials, and even build a solid fan base. This is an easy and inexpensive (free) way to spread word of your home staging business.
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Create a business website. In today's web-based era, it's nearly impossible to get a business off the ground without having a website. People want to find more information before hiring someone, and one of the best ways to provide that information is via a company website. Your website will allow you to provide photographs of previous home stagings, testimonials from people who were happy with your work, pricing options, and contact information.
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Purchase ad space in print publications. Though it's an older method of advertising, it is still a viable way to get your home staging business noticed. Purchase ads in publications that are distributed to your target audience. For example, buy ad space in real estate magazines that are free and list houses for sale. The cost of ad space varies depending on the publication you choose, but print marketing still exists today for a reason: it works.
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