Whether you are naming a new candle business or renaming an existing one, there are steps you can take to ensure success. Naming any business takes careful thought, consultation and planning. Your business name is your currency. It should accurately reflect what your business does and entice consumers to buy your product, which in this case is candles.
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Difficulty:
Moderate
Instructions
1
Consider using a professional naming company, especially since your company name will help determine the success of your candle business.
2
Pick a company name that is meaningful and extends the key elements of your candle business. If the company name clearly indicates what the company does, the customer will immediately understand your business.
3
Research the competition and do a trademark search. You don't want to get entangled in legal problems because of an ill-chosen name that belongs to someone else.
4
Use your new business identity everywhere --on business cards, brochures, websites, email signature files, in ads and when you speak about your business.
Tips & Warnings
Hiring a company can be pricey, but could save you money in the end because professionals know how to avoid legal hassles with trademarks and registration. They may also be able to help with your logo design and marketing materials.
If you decide to do it yourself, you can search trademarks and file the necessary registration paperwork at the United States Patent and Trademark Office.
Check out the names of competing candle businesses and test market your name with friends and relatives to see if they react positively.
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