How to Sell Promotional Items
Promotional items are used to increase brand awareness of various companies and small businesses. These items--such as calendars, mugs and pens--are usually given away by these businesses as sales incentives, to customers as gifts or at conventions. Savvy purveyors of promotional items know how to contact these businesses and sell them on the benefits of using this highly effective marketing tool.
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Things You'll Need
- Catalogs of products
- Sales collateral materials
- Samples of products
- Sales support materials
- Order forms
Instructions
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Align yourself with an established, knowledgeable organization that is willing to show you how to sell its products.
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Learn the products and best techniques for selling them. Make sure you know how to complete the necessary paperwork. Know the delivery time frame for orders and the return policy
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Contact businesses in your immediate area such as car dealers, insurance businesses and real estate companies that would be prime candidates for your promotional items. Make an appointment to see the owners of these businesses. Continue to contact businesses and make enough appointments to keep your schedule full.
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Take your catalog, product samples and order form into each business. Convince the business owners of the benefits of using promotional items. Show them the catalog and samples. Use sales materials that support the effectiveness of promotional items as a viable business-building tool. Close the sale and get the business owner's signature. Place the business's order.
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Follow up with customers every few months. Attend trade shows to build your business. Contact local charities, churches, schools and major event sponsors about using your products. Continue to make sales calls and build your business. If you want to continue building your business, hire more sales representatives. Incorporate telemarketing, direct mail and Internet advertising to increase sales.
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Tips & Warnings
Tailor your promotional item suggestions toward the type of business you are selling to. For example, suggest key chains for car dealers. Approach your potential and existing customers more as a consultant for their business rather than as a salesperson. Continue to hone your selling and persuasive skills by reading and attending seminars.
Never lie or promise businesses things that you cannot deliver. Be honest in your business dealings.
