How to Sell Licensed Sports Watches
Major sports leagues brand themselves through a variety of techniques. They license the rights to trademarks and logos to companies that place the marks on consumer products. Licensed watch manufacturers utilize these licensed symbols to attract fans of the different teams and sports. Individuals can contract with these watch providers to sell the sports watches even if they have no direct license. Sellers of the watches have a ready-made way to attract sports fans and increase sales with sports branding appeal.
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Instructions
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Obtain a merchandising license directly from the sports leagues if qualified. Only certain watch manufacturers qualify. However, resellers can follow the other steps to sell licensed sports watches. Contact the following leagues to start the licensing process:National Football League,National Basketball Association, Major League Baseball,National Hockey League.
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Contract with a wholesale supplier of licensed sports watches if unable to qualify for a direct license. Individuals seeking to resell licensed products do not need a direct merchandising license. They sign an agreement, buy wholesale, and mark up the prices to earn a profit. Speak to a local sporting goods store to find the best licensed wholesalers.
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Negotiate consignment agreements with gift shops. The shop displays the watches free of charge to the shop, and the seller splits the profits with the shop.
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Get a merchant account for offline sales. A merchant account is an agreement with a bank that allows the seller to accept credit card orders. The merchant account allows for selling in stores, over the phone, or through snail mail. The bank keeps a small percentage of each sale as a processing fee, and the seller pockets the rest.
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Set up a website with PayPal.com ordering. Sellers can easily sell through PayPal without the usual hassle of getting a merchant account. PayPal provides the exact order buttons that lead to order pages for the sports watches on the website. Sellers using this method accept all the money directly from the sale and ship the watches to the customer.
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Increase sales locally by organizing fantasy sports leagues. Give away watches as a prize for winning the league championship.
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Increase sales even more by starting an affiliate program through an affiliate network (see Resources). Affiliates sign up to the website through the network and keep a percentage of the sale. Watch sellers using this method save on advertising costs by getting the affiliates to do the selling.
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Tips & Warnings
Use social networking to promote the watches. Sellers can easily find sports fan groups on sites like Facebook.com and Twitter.com.
Spend time at local sports bars and sporting events to find potential customers.
Use local fund-raising groups (such as Little League baseball teams) to help sell watches.
Local offline sellers should stock up on watches featuring the favorite sports team in that area.
Wear one of the watches everywhere and casually mention it in conversation. This opens the door for more potential sales.
Avoid suppliers of counterfeit sports watches. Counterfeiters break the law by making look-alike marks without a merchandising license. This is illegal trademark infringement and can hurt the seller's reputation. Contact the corresponding league to confirm a claimed licensing arrangement.
