How to Create an Email Footer Using HTML
Email footers are an essential part of any regular message that you send to others, such as an Internet marketing campaign, because it allows readers to identify who is sending them the message and easily contact the sender. You can create your own email footers out of the language used to design web pages (HTML), construct them in a way that ensures they are viewable on the majority of email applications and make sure that it adheres to spam laws.
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Instructions
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1
Launch a HyperText Markup Language (HTML) text editor, such as Dreamweaver, and create a new page.
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2
Add a table to your page and make it no more than 600 pixels wide. Unlike websites, tables are ideal for creating your HTML emails and the suggested width ensures that the footer can be displayed on most monitors. Editors like Dreamweaver provide a "Table" option underneath the "Insert" menu to automatically create the table. Otherwise, create a simple one column, one row table as follows:
<table width="600">
<tr>
<td>Your footer data goes here</td>
</tr>
</table> -
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3
Type essential information in the footer like a physical address and an "unsubscribe" link. The Federal Trade Commission's "CAN-SPAM Act" requires that commercial email senders provide an address and an easy-to-find "unsubscribe" option that recipients can use to opt-out of future mailings if they choose. Other links you might want to include are your website address, privacy policy and "About Us" page as applicable. Double click inside the table to enter your information and use your editor's "anchor" tool to create the link(s). Alternately, you can code a link like "Unsubscribe" as follows:
<a href="http://www.yourdomain.com/unsubscribe.html">Unsubscribe</a> -
4
Name and save your email footer file using the "Save" feature on your application and place this file on your web server in a folder or directory where you can easily locate it again. The web server publishes the links on your footer so that readers are directed to a web page when they click on them.
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5
Create a new message in your email application and include the new HTML footer. For many email applications, you can open a new message and use the "Insert" function to select the footer file on your web server. For Mac OS X mail, open the footer in your Safari browser and simultaneously click the "Command" and "I" buttons on the keyboard to add the file.
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Tips & Warnings
Use email marketing software, such as mailchimp.com, to automatically create email footers for your messages.
Never send an email message to anyone who has unsubscribed from your mailings so that you do not violate any spam laws.
