How to Start an Online Business in Music Distribution
Thanks to the Internet, just about anyone can be a music mogul. No longer is the record business restricted to those with lots of money. Some basic principles from the old ways of music apply. You have to be built on sound business principles. But the only real requirements for starting an online business in music distribution are an ear for music and a passion for getting it out to others.
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Instructions
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Get recordings. The most obvious first step is to have music. You'll need to sign acts to your label, and established musicians won't have much interest in an online start up. However, if you live near a city or a college town, there is likely a thriving music scene. Many of these bands just want to put out music for the exposure. Find bands that you like. Get them to record. This is the beginning of your business.
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Sign up for an electronic payment service. You'll need some way to receive payment. Set up a business account at any electronic payment service. Make sure it's linked to your bank account, or that you get an associated debit account.
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Set up a website. A professional looking website is a must for any business. Something that evokes the feel of your label's music is a must for someone looking to get into music distribution. Think of this as your electronic storefront. Make it attractive, easy to use, and have as many payment options as possible.
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Promote your label. Get the word out about your music. Go around to Internet forums related to the music you're putting out. Post as much as you can, but make your comments relevant and interesting. Other ways to promote your label are to keep a blog. This will get people interested in the goings on at your record label. Getting off the net is also important. Go out to your bands shows. Hand out fliers. If you can, get a street team together of people to create buzz and flier your local clubs and record stores.
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Tips & Warnings
Treat it like a job. You're going to get out of this what you put into it. Treat it like a hobby, and you'll get some enjoyment out of it. Treat it like a job and you'll make money--eventually.
Cultivate a brand image. The biggest breakout success stories of the independent music world involve some kind of image for the label. It doesn't have to be a gimmick. It just has to be interesting and marketable.
