How to Promote Individual Health Insurance

The need for individual health insurance is greater than ever. Fewer companies are offering group health benefits to employees, while others only provide group benefits to management or other key personnel. Also, people who have lost their jobs and are unable to pay high COBRA rates still need health coverage to pay for prescriptions, major medical expenses and other health-related costs. Promoting individual health insurance can be an effective way to build a niche business in the insurance industry.

Instructions

1. Look for small business listings online. Many small businesses are sole proprietorships or partnerships that do not qualify for group rates. Compose a simple mailer to send to small business owners explaining the benefits of individual health insurance. Offer to schedule a time when you can speak with these business owners in person or over the phone. Remember that you cannot contact a potential customer by telephone unless you have his express permission or you have conducted previous business with her.

2. Purchase advertising space in local job publications and newspapers. People who are looking for employment are often concerned about providing adequate health care benefits for themselves and their families. This can be an effective method for reaching the people who could benefit the most from individual health insurance coverage.

3. Build a website or blog targeting people looking for information on health insurance coverage. Fill the site with keyword rich, informative content to attract visitors and educate them about the types of health insurance available. Provide an opt-in form on your site that visitors can use to contact you for additional information. Since these visitors are already interested in finding a solution for their health insurance needs, they may be excited about purchasing an individual health policy from you.

4. Set up a pay-per-click campaign to drive additional visitors to your site or blog. Design your pay-per-click ads around words and phrases people will likely use when searching for individual health insurance information. Carefully monitor pay-per-click expenses and opt-ins to ensure that your ads are bringing targeted, interested visitors to your site. Otherwise, you can end up paying high costs for visitors who have no intention of obtaining health insurance coverage.

5. Compose and upload online videos educating visitors about the benefits of individual health insurance. The videos should be relatively professional, but they do not have to be studio quality. You can use a home video editing program like Windows Movie Maker or Camtasia to produce educational videos.

Resources

• Techsmith: Camtasia