How to Make Money Sending a Mailing List
Making money by selling mailing lists entails setting up a marketing campaign. Many businesses, including catalog companies during the holidays, use direct mail to market their products. These companies and others need to buy lists of consumers who purchase items similar to the ones they sell. To sell mailing lists, a person needs to find a wholesaler or distributor that sells the type of lists they want to market, such as the Direct Marketing Association.
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Things You'll Need
- Mailing list supplier for consumer names
- Mailing list source for targeting promotions
- Sales letter
- Flyer with your company name and address
- Envelopes
- Stamps
- Phone
- Website with contact information
Instructions
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Making Money Selling & Sending Mailing Lists
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1
Create a business name and register your DBA (Doing Business As) with your locality. Decide which type of lists you would like to sell, such as "people who buy vitamins or health products." Locate a mailing list wholesaler on the Internet or through the Direct Marketing Association that offers these names for distribution; or sell them on a commission basis through the supplier. Purchase a list or sign up as a commission sales representative.
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2
Locate a mailing list vendor that sells mailing lists of businesses, such as "those who sell vitamins and heath products." Purchase these names in quantity on peel-and-stick labels.
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3
Develop a sales letter and flyer that show the mailing lists you offer, as well as quantities and prices. Include your contact information on the order form. Print your sales letter and flyer at a print shop and order envelopes with your company name printed on them. Place the labels of businesses on every envelope. Affix stamps and mail the envelopes.
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Record a voice-mail greeting for incoming phone calls. Set up a toll-free number if you prefer. Instruct callers to leave their contact information is you are unavailable. Call your potential customers back as soon as possible.
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5
Do mailings on a continual basis. When you begin earning a profit, create a website that contains your mailing list information. Set up a PayPal account so you are able to accept payment by credit card. Add your website address to your flyer.
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Tips & Warnings
Offer a variety of mailing list names that are related. For example, if you are selling lists of consumers who buy vitamins, also sell names of those who buy health drinks or fitness products. This will not be difficult to set up because the Direct Mail Association has almost every type of list available.
Make sure you are purchasing the most recent lists, such as those that are 30 to 90 days old. This will increase your the response rate.
Check with your local government about operating a business from home. You might need to find an office if zoning laws restrict using your home for business purposes.
