How to Start an Online Christian Book & Music Store
Selling Christian books and music online is a great way to make money that you can feel good about. It is also a great way to provide for your family financially while also having time for them. There is one benefit to starting a Christian store online that stands above all others: The Internet is a great place for reaching out to your fellow Christians, as well as the unconverted. Your vocation can be God's work.
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Instructions
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Find distributors. To make a profit, you have to buy things below your retail price. This means finding a distributor. Word Distribution and Christianbook.com are two of the biggest. Look through their sites. Make phone calls to customer service and see what kind of bulk deals they have, or deals for smaller online sellers. Also inquire about drop shipping which cuts out the middle man, having the distributor ship directly to your customer.
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Get the word out to the faithful. Tell people at your church about your new venture. Take out an ad in the church bulletin. Canvas revivals and other local churches with your fliers. Let your local Christian community know where they can go for their book and music needs.
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Get the word out to the Internet. Join Christian discussion forums. Spend time participating in the forums. It's worth noting that no one on forums likes feeling like they are being advertised to. Sign up, post frequently, but let a signature at the bottom of your posts do the advertising--unless there is a thread specifically for Christian online sellers.
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Attract the unconverted. Christians will make up the bulk of your sales. However, non-Christians also buy spiritual books. Remember that famous Christian authors and musicians have a following among the secular crowd. Don't feel the need to downplay your own faith. Simply highlight books of interest to a broader audience.
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