How to Build Email Lists From the Web
Email lists are valuable tools that allow you to collect contact information for people who are likely to be receptive to a product or service. With lists, you can send out a mass email detailing your offering and ultimately generate more business for the item being highlighted. With your website or other online presence you can use a sign-up mechanism to allow visitors to submit their email address so that you can build your own email lists from the Web.
- Difficulty:
- Easy
Instructions
Things You'll Need
- email sign-up link
- email form provider, such as JotForm.com (optional)
- email marketing provider, such as Mad Mimi (optional)
- HTML text editor, such as Dreamweaver (optional)
- web page
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Create an email sign-up feature for your web page, which includes text fields for the visitor's name, email address, and a submit button. You can use an email form provider, such as JotForm.com, to create your sign-up, specify the email address where you want the data sent, and get the code needed to display this feature on your page. Alternatively, you can register for an account with an email marketing provider like Mad Mimi and use the sign-up form tool to get the code lines to add this feature to your site. If you have an understanding of HTML and a script that can process user-submitted data, you can create your own code and link your script. Choose an option that is right for you so that you obtain the HTML code needed to create the sign-up feature.
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Launch an HTML text editor, such as Dreamweaver, and create a new web page or open an existing one. Alternatively, you can log in to a personal internet page like a blog.
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Add your sign-up code to a prominent place on your web page. Users are unlikely to scroll for information, so add your link to a position high on the page. Make sure that this sign-up feature is available on every page so that readers do not have to be on the home page to volunteer to be on your email list.
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Include your sign-up feature at the bottom of a web article or blog posting. If visitors enjoy what they read, they are more willing to sign up for your email list, because they have an idea of what to expect.
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Consider providing a method for subscribers to forward your email to their friends. If you choose to use an email marketing service, such as Mad Mimi, a convenient forwarding function is provided as a link within the message, so that users can simply click and type in the email address of another person. This is an effective way of getting your subscribers to recruit for your email list.
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