How to Set Up an Online Survey


Administering surveys is now easier than ever because you have the ability to conduct online surveys. Surveys are a great way to gather data and ask for perceptions about your product or a specific idea. According to SurveyMethods: “One of the most effective ways to keep an open dialogue with customers is to use surveys, which give your customers (and employees, in some cases) a chance to provide the feedback you need to understand what’s important to them.” Use these helpful tips to learn how to create your online survey.

Gathers your questions for the survey. When deciding which questions to include for the survey, keep your objectives in mind. Why are you issuing the survey to begin with? For example if you were creating newborn baby gift baskets and wanted to determine the most popular colors and content for newborn gift baskets, you might host a survey to gather that information before you create and sell the baskets. Naturally the survey questions would focus on highly desired colors, favored baby gift items and the like.

Register for a free account with an online survey provider. There are quite a few online survey websites where you can register free to compose and obtain a link to your newly created survey. When you register you will need an email address and must establish a password and username. You can utilize the tutorials, FAQs (frequently asked questions), and tips often provided on these websites. A few websites such as , and are good to start with.

Design your survey. Choose the type of questions you wish to include. The style of questions often offered are multiple choice, true and false, drop down menu options and ratings. You should be able to select from a variety of colors, sizes, download images from your PC and create custom style surveys. Make sure to include the WIIFM for the participants. This is ‘What’s in it for me’. It tells the survey participant why they should complete the survey but also the benefits involved for taking part. Perhaps a small prize or discount could be offered to encourage participation. People often like to be rewarded for their efforts.

Gather the feedback. The selections available to obtain the responses are email, adding the URL/link to your website, blog and social media networking sites. With email you can organize an email list of contacts. Send invitations to complete your survey via email. Try posting the URL to the survey on your website or blog. Advertise and promote your survey by adding the URL to your page on varied social media networking sites. Next track your responses.

View the results of the survey. You should review the graphs, charts and other statistical data to understand the results. Verify the responses, number of individuals who participated and use the data to assist with marketing your products. Finally you should be able to download and save the results and have future access to previous surveys you created.

Tips & Warnings

  • Compare the various online survey websites to determine which is the better fit.

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