How to Advertise a Home Improvement Business


You have a knack for home improvement and, like any good entrepreneur, you've started your own home improvement business. You know you have the talent and the skill to be profitable, but as soon as you officially open, the phone sits silent. You need to advertise. Get your name into the public forum and that phone will start ringing.

Things You'll Need

  • Capital for advertising
  • Paint or craft materials for signs
  • Poster board
  • Wooden stakes

Make your own signs and post them around your community. This is the cheapest advertising option. Take some cheap wooden stakes, some poster board, and some paint and simply create your own sign advertising your business. Place these signs in public areas where people can see them.

Enter your business into a home improvement trade show (or start your own home improvement trade show). According to, home improvement trade shows are a popular way to advertise your business (and a good way to make money if you start your own trade show). Rent a booth and display pictures and other examples of your work.

Buy advertising space in home improvement trade magazines, your local newspaper, and on you local television networks. Ad space is expensive, but, according to, you need to spend money to make money. Invest in an advertising campaign by targeting your audience (such as by advertising in home improvement publications) and your local market (by focusing on your local newspaper and television stations).

Create a website and use an Internet ad service. The modern era has heralded the Internet as the new public forum. Take advantage by creating a website that highlights the pros of your business. Increase traffic on your website by investing in an Internet ad service, such as GoogleAdWords or

Post a sign indicating that your company renovated homes after projects are complete. Once you complete a home improvement project, stick a sign in the person's front yard to indicate that your company did the work. People driving by and friends or neighbors of your client may feel intrigued and call you.

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