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How to Get Your Book on Barnes & Noble

There was a time that the only way to see your book in a bookstore like Barnes and Noble (brick and mortar or online) was to have it published by a big publishing house. But today, small and self-publishers can have their books showcased right next to those from traditional publishers. Here's how to get your book on Barnes and Noble.

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    Difficulty:
    Moderate

    Instructions

    Things You'll Need

    • A copy of your book (not manuscript)
    1. Prepare Your Book for Submission

      • 1

        Get an ISBN number. This number identifies your book much like social security is used to identify people. If you're using a self-publishing service, check to see if it offers ISBN numbers. Its generally an extra fee or included in a package. If you're not having your book printed by a publishing service, you can get an ISBN number by visiting ISBN.org.

      • 2

        Add a bar code. According to Barnes and Noble the book industry uses the Bookland EAN Barcode as opposed to a UPC code. If you're using a self-publishing service, see if barcodes are inlcuded in the package. If your book is already printed, and doesn't have a barcode, you can get labels with the barcode. Visit Bowker for barcode information http://www.bowkerbarcode.com/barcode/

      • 3

        Draw up a marketing and promotional plan. Authors can no longer rely on publishers or booksellers to sell the books. Authors need to be a part of the sales process so Barnes and Noble will want to know what you're doing to help sell the book. This can include a website, book signings, media interviews, etc.

      • 4

        Start getting buzz about your book. Send copies of your book to reviewers and other media sources related to your book's topic. Save copies the clippings to include in your submission to Barnes and Noble.

      • 5

        Get CPSIA Certified. Barnes and Noble vendors need to comply with the Consumer Product Safety Improvement Act. You can read the letter from Barnes and Noble plus get the certification form here: http://www.barnesandnobleinc.com/for_publishers/Vendor_Guidelines/letter_to_suppliers_and_manufacturers_cp.pdf

      • 6

        Put together your submission. Package a copy of your book, its price, marketing materials, review clips, a statement about how your book is unique compared to the competition and why Barnes and Noble should accept it, and the CPSIA certification and mail it to:
        The Small Press Department
        Barnes & Noble
        122 Fifth Avenue
        New York, NY 10011

    Tips & Warnings

    • Consider using a wholesaler to distribute your books. While wholesalers want significant mark downs (50-55%), it easier for Barnes and Noble (and other stores) to order large quantities and set up auto-replenish orders of your books. You can check out Ingram (http://www.ingrambook.com/default.aspx) or Barnes and Noble can help you get in touch with a wholesaler.

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