How to Start an Online Women's Retail Clothing Business

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Women's fashion retailers tend to do very well on the Internet. This model of owning a clothing store has significantly less overhead, so you'll be able to offer your customers the same merchandise they can find in a store for a lower price. Opening an online women's clothing store requires a bit of planning, but it can be quite lucrative.

Things You'll Need

  • Wholesale clothes
  • DBA
  • Tax ID number
  • EIN
  • Domain name
  • Storage
  • Photos
  • Packaging
  • Determine a niche for your clothing store -- just planning to sell clothes to women is not concrete enough. Possible niches: petite clothing, swimwear, lingerie, junior clothing, luxury brands, plus-sized clothing, ethnic clothing (saris, pashminas, etc.), urban brands.

  • Choose a name for your clothing store that caters to your target market. For example, if you are trying to sell luxury clothing to middle-aged women, a name such as "Classic Couture" would work. If you are selling trendy, plus-sized clothing, a name such as "Stylish Curves" is appropriate.

  • Register an assumed name certificate (DBA) with your county clerk, and obtain a tax identification number from your state. If you plan to have employees, you can get an employer identification number (EIN) from the IRS.

  • Purchase a domain name for a company, such as Go Daddy or Register, and pick an e-commerce solution, such as eBay, Pro Stores, Core Commerce, Big Commerce or Shopify.

  • Decide where you will store your inventory. You can use an empty closet if you have one available, rent a warehouse, or rent space from a private storage facility such as Public Storage.

  • Buy wholesale clothing from a supplier such as Wholesale Fashion Square, Clothing Showroom, Apparel US, Red Tag Clothing or Clothing Island.

  • Take photos of your clothing laid on a white background or on a model. Get front and back views, and provide measurement and sizing information. Alternatively, many wholesale suppliers allow retailers to use their images -- check with your suppliers to see what they allow.

  • Choose packaging for your orders. For an inexpensive option, you can simply affix branded labels on your shipping boxes and invoices.

  • Place targeted banner ads on fashion blogs and websites, Facebook and in niche women's fashion ezines to promote your store.

References

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