How to Start a Sports Agency Business

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Sports agents are thought to have glamorous careers--a high salary, free game tickets, and the chance to personally know the hottest athletes around. Though owning a sports agency has its perks, it takes quite a bit of hard work and education to follow this career path.

  • Earn a bachelor's degree. You can choose any major you'd like, but especially helpful majors include sport management, finance, business management, and public relations.

  • Obtain a master's degree in any concentration you'd like, or earn a law degree. A law degree is not necessary, but is helpful when it comes to negotiating contracts and will enable you to legally represent your clients.

  • Take and successfully pass the sports agent exam for each league you want to take clients in. Most leagues, including the NBA and NFL, require sports agents to not only have at least a master's degree, but to pass the sports agent exam. The exam will cover, among other things, the league's collective bargaining agreement.

  • Choose a professional name for your sports agency and establish a limited liability corporation (LLC). If you will have one or more partners, establish a limited liability partnership (LLP).

  • Have business cards printed to hand out at networking events and launch a website where you can list your credentials, educational background, leagues you work in, and client list. You can also list other services, aside from negotiating contracts, that you provide.

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