How to Overcome the Fear of Selling
Some people are born salesmen, some are not. Fortunately, there are many training programs and techniques out there for the shyer ones. According to the website Bytestar.co.uk, "Undoubtedly the biggest fear most people in selling and business have is the fear of failure." If you can overcome your fear of failure fast, you are already much farther ahead than your peers. This, of course, may be easier said than done. But if you are persistent, you will succeed.
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Instructions
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Action Plan
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Figure out exactly what it is that you are so afraid of. You may be worried about rejection, that the product will not live up to your promises, or that you are being too pushy. According to an article on the website Startsellingmore.com, "There's an old saying that says, 'A problem defined is a problem half solved.'" (r
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Address the reason. Study up on your product if lack of product knowledge is your problem. Talk to others who have gone through what you have. Find a mentor who used to have fear of rejection. Keep in mind that if you truly believe that what you are selling will make a difference in the person's life, you are not being too pushy.
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Take baby steps. You may not overcome your fear in one day. Just thinking about it may make it even bigger. In this case, break it down into smaller, manageable steps. For example, if you have problems cold calling potential clients, find a book on how to cold call and work on this aspect first. When you feel you are better in this area, move on to the next.
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Record your successes and put them somewhere you can see them on a daily basis. Reminding yourself often about what you are good at is important and will make you feel better about yourself.
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Try to always have fun. Instead of obsessing about making that sale, try to enjoy your presentation. So what if you are not perfect. No one is. If you are passionate about what you are doing/selling, others are more likely to be so too. Do not think about what you are doing as a sales presentation. Try to view it as an information sharing.
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Practice, practice, practice. The more times you do something, the better you will become at it. This means that, eventually, you will become better at cold calling, giving presentations, researching prospects etc. Your fear is likely to go away by itself just by you doing your sales tasks every day.
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