How to Get Enrollment Up in a Daycare Center


Many types of daycare centers exist, with some only opening their doors to school-age children whereas others take in infants to adolescents. If you’re the owner of a daycare center and want to increase the enrollment, you need to make sure that you have the staff and resources to do so. You don’t want to have parents enroll their children and not be able to accommodate them. Once you’re sure that you’re prepared to take on more children, you have many options to increase enrollment.

Things You'll Need

  • Advertisements
  • Business cards
  • Website and blog

Advertise your services in your community. Send advertisements to all the local schools to hand out to parents who are looking for child care services, and hand out business cards whenever you have an opportunity.

Start a website. Most people go to Google or other search engines when they want to find services and products. Make sure your business name is on the Internet so that people searching for child care in your area will find your website. Depending on your budget, you can start an inexpensive website with the help of a computer science college student, or you may wish to spend more money on a more advanced website.

Start a blog and link your blog to your website. Update the blog regularly to notify readers when you’re open for enrollment and to promote the services you provide. Get a vast array of readers by writing frequent articles about parenting topics, such as potty training issues and talking to a child about interacting with strangers. Send your blog address to each of your current clients' email addresses. They may pass it along if they find it helpful.

Get your already established clientele talking about your services. Word of mouth is one of the best forms of advertising for a small business. You want the parents who already have children enrolled at your center to tell all their friends about your business. To encourage this form of promotion, you should always act professionally and try to solve any issues a parent may have.

Offer services that no one in your area offers. Go above and beyond the basic daycare services. For example, have an arts and crafts hour everyday and send the child home with the finished product. Offer to send the parents pictures of their children through email during the day so they stay updated with the activities that you’re doing. Plan field trips to the local zoo and swimming pool, but make sure that you get permission from parents first.

Ensure the children have fun and stay safe because if they enjoy their time at daycare, their parents are more likely to recommend the center to their friends.

Tips & Warnings

  • Open earlier and close later than most daycare centers in your area. Many parents are working later and need daycare services that will be able to meet their needs.

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