How to Start a Lingerie Business With a Host
Lingerie adds a bit of spice to any bedroom setting, offering women an opportunity to adorn and embrace their bodies. While many enjoy lingerie, the process of buying it is sometimes overwhelming. A lingerie business with a host helps eliminate the headaches many women endure when they try to find the right style and fit. A host not only introduces women to the pieces, but she also helps women find items that look best on their body types and fit their lifestyles.
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Things You'll Need
- Lingerie in a variety of sizes, colors and styles
- Graphic designer
- Business cards
- Logo
- 3 hosts
- Venue large enough to hold 30-50 people
- Food
- Drinks
- 5 lingerie models
Instructions
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Research the lingerie industry in your area. Talk to women about their lingerie needs. Find out where they're shopping and what those places are lacking. Are there any lingerie boutiques or independent lingerie consultants in your area? How do they attract customers? Don't forget to speak with men as well, since often they make lingerie purchases for the women in their lives.
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2
Find lingerie wholesalers who sell products that meet the image of your company. You'll want to select a wide range of items in various sizes, colors, styles and fits. Once you have selected the items you plan to sell, determine pricing. Find out how much you need to sell to break even and how much you need to sell to begin making a profit from your business.
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Work with a graphic designer to create a logo for your lingerie business. The design should showcase feminine appeal. Work with your designer to create a web presence for your lingerie business, as well as business cards, brochures and invitations to your lingerie showings.
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4
Interview and hire staff to act as hosts for your lingerie business. You will need to orientate them on your business, how a lingerie show should be run, their roles and responsibilities and the products they will sell. The people you hire should be extroverts who have an interest in lingerie and understand customer service and marketing. They should be personable and have a knack for sales. Consider whether they will be paid by commission, hourly rate or salary.
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Host an event to introduce your lingerie business. Offer refreshments, mood-appropriate music and a welcoming, intimate atmosphere. You may want to hire a few models to wear a couple of selections you plan to sell. Don't limit your invites to women; consider inviting men as well. Have attendees sign in and give their contact information. This is a quick way to build a mailing and email list. Introduce attendees to your business, your hosts and your products. Before the event is over, give attendees an opportunity to book an in-home event with one of your hosts.
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Contact local women's clothing boutiques; see whether they will let you display your business cards and brochures in their stores or use their space for a trunk show. You could offer to advertise their boutique on your website in return. They could invite their clients and you could invite your clients. Both businesses get the opportunity to cross-promote their products and build new customer relationships.
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