T-shirt advertising is a little-known method of advertising in which companies pay people to wear T-shirts with their advertising on the front and back. Some people have managed to turn this phenomenon into a lucrative business, but doing so requires more than a little bit of marketing savvy.
Write a business plan. Name your business, list your goals for the business and clearly identify how you will make your service worth paying for. Develop strategies for working through adversity, including initial rejection from clients. Start a professional website for your T-shirt advertising business. Determine how much you will charge for the service. Consider starting with a daily rate.
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Begin by offering some free advertising to advertise your business. It's a great way to show and prove what you do and how good you are at doing it. Wear the client's company logo on printed t-shirt, and take photos and make a video of you wearing the shirt and describing the company and what it does. Circulate these widely on social networking sites.
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Present the free video to the proposed client to demonstrate your ability to effectively showcase the company's products and services to a vast number of future customers. Place emphasis on the bottom line: with the help of your savvy and unique advertising skills, the company will reach a wider audience and become more successful.
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Get noticed by the broader community. Place ads in newspapers and on social media. Contact your local chamber of commerce to list your business. After you sign your first client for free on a trial basis, contact a business reporter at your local newspaper or TV station to introduce your new business to the broader community.
Tips & Warnings
Start a professional website for your t-shirt advertising business.
Figure out the amount you will charge for your advertising services.
Suggestion: To start out, sell your t-shirt advertising by the day - starting with a low amount and increasing by that same amount for each day of the calendar year.
Don't limit yourself to only advertising t-shirts. REMEMBER, your service is body advertising and that includes other items such as hats, scarves, sunglasses, etc.
Suggestion: Have your clients supply YOU with their company's t-shirts and other items for you to advertise.
Set exceptions to the items you are willing to advertise according to your beliefs, morals and what you feel uncomfortable with.
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