How to Promote Gospel Concerts for Profit

Promoting a gospel concert for profit can be an exciting and rewarding opportunity to bring people together, share a positive message and earn money in the process. You can use traditional concert promotion methods, and there are also a few techniques that are exclusive to the realm of religious events.

Instructions

Promotional Materials

1. Create posters for your concert. Posters should list all of the vital information for your event, including times, ticket prices, location, band list, your website and possibly the bands' websites.

2. Create flyers for your concert. Flyers should contain the same information as your posters. Flyers should be about half the size of a standard piece of printer paper.

3. Put together a short demo CD. Ask each band in your concert to submit one recorded song from their latest albums. Burn the songs on inexpensive CDs that can be handed out alongside your flyers to give people an opportunity to learn more about the style of your concert.

4. Create a short radio advertisement. This can be done quickly and relatively inexpensively by using low-end digital recording equipment and a microphone or by scheduling an hour at a local recording studio.

Promotional Activities

1. Make sure your venue is promoting your concert on-site. Your concert should be listed on any calendars that are visible to patrons or pedestrians, and posters featuring your concert information should be hung in several places. If the venue does not make promotional flyers and posters, place your own in several conspicuous places.

2. Make full use of radio promotions. In addition to purchasing advertising slots on local Christian radio stations, get to know the DJs and offer them several free tickets for their listeners and staff. Your concert will gain free exposure if the station uses your tickets as prizes for radio contests.

3. Hand out your flyers and demo CDs at events that are similar to your own. Find ways to engage people, hand out one or two free tickets at each event and stimulate interest in your event by making personal connections.

   Place flyers and posters throughout the community in places that will be frequented by your target audience. Check for businesses that allow event advertisement on their premises.

4. Make connections in churches and Christian organizations that fit your concert's target group. Offer one or two free tickets to target groups and give flyers, posters, and demo CDs to group leaders.

   Contact local Christian newsletters or newspapers and inform them of your event several weeks before the concert.

5. Allow your bands to sell tickets independently through their own fan networks. Remember to hold each band accountable for any tickets that are not returned to you at the day of the event to ensure they are being sold and not simply given away.

Tips & Warnings

• Begin your gospel concert promotional activities early. According to goa-inc.com, you should be actively promoting your event several months before it takes place.

References

• Promote Your Concert