How to Get Customers To Make An Impulse Buy

Impulse buying is something that can generate a large amount of revenue for your business. For example, many grocery stores organize their products in a way to stimulate impulse buying. This article will guide you on how to get your customers to make an impulse buy.

Difficulty: Moderately Easy

Instructions

1. The first step to getting your customers to make an impulse buy is to offer a product incentive at the cash register. For example, if you are selling candy bars have a 2 for 1 discount when they buy a candy bar at the cash register. You want to catch the customers attention as they are getting ready to leave and will make a decision quickly.

2. The second step is to offer a free sample when customers come into the store. Many people will try a free sample not matter what it is, for the sole reason that they are getting something for nothing. If the customer likes the product they are likely to make an impulse buy and purchase the item.

3. 

   The third step to getting your customers to make an impulse buy is to offer a loyalty program. If the customer continues to shop with you for an extended period of time offer them a discount on an item in the store. If you give someone a discount they may consider buying something that they may not otherwise be willing to pay retail price for.