How to Create Catalogs
A properly produced catalog can turn a single sale into continuing business. By enclosing a product catalog with a customer order, you can increase your sales. Customers may not be aware that they are in need of additional products or services from your company until they see the products itemized and described in print. Or, it may be that customers do not realize that you carry a particular product or provide a particular service. Create long-term, repeat customers by making your catalog concise, up to date, user friendly and inviting. Include an easy to use order form, and monitor your increased sales.
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Things You'll Need
- list of items to include in the catalog
- list of local printers and printing establishments
- budget
Instructions
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Consult with a printer and develop a budget for your catalog. The printer can give you ideas for your layout, suggest an appropriate size based on the number of items to be included, and show you samples. The printer can also give you an idea of how long to make your product descriptions.
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Use varied typeface, color and graphics to make your catalog interesting. You may want to include testimonials or tips on using your products.
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Include special offers in a visually attractive format throughout the catalog.
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Write clear product descriptions in precise prose. Make sure your descriptions will fit in the allotted space.
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If possible, include a history and description of your company, along with photos. You can also include a letter from the president or founder of your company detailing any positives about your company, from customer loyalty to long-term staff relationships with the firm and participation by the company in charitable events.
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Include a user-friendly order form with directions for ordering by phone, online and by fax.
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Pay special attention to the front cover of the catalog. The cover should be attractive, and teasers should invite the customer to investigate further by perusing the catalog.
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You may want to create a mock-up of the catalog to be sure everything fits in properly before sending it off to the printer. This mock-up can be created on your word processor, and then printed out for presentation to the printer along with the order to avoid misunderstandings. Proofread carefully, and have someone else help with this important final step.
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Tips & Warnings
Be sure to include your contact information in the catalog for subsequent orders, as the order from may be missing.
You may choose to download a wizard or program to help you format your catalog. Some of this online software is free of charge.
You may want to assign a number to each item, and include a separate price list so that your prices will not become outdated.
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