How to choose Target Keywords

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By taskeinc
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SEO is the process of increasing traffic to your website without having to pay. This is done by choosing the right keywords. Appropriate keywords allow you to optimize your website for maximum search results.

Optimizing your site for target keywords means you are creating a list of specific words and phrases which people are searching for, insuring that when these keywords are searched for your site will be listed in the result pages.

This article will show you how to choose the best SEO target keywords for your website.

Difficulty: Moderately Easy

Instructions

Step 1

Make an initial list of keywords. This can be a brainstorming session where you list all words that come to mind that have some association to your website.

Once completed, refine your list and remove all ambiguous terms, vague words, and avoid words that are over-used or too competitive. An example of an over-used, ultra-competitive keyword or phrase would be "web design," which yields more that 11 million results. You would want to be more specific with your keywords or phrases and use "Mary's Web Design" and make sure this phrase is included in your website.
Step 2

Select the most popular words in your content category and utilize these words efficiently. Click on the Keyword Suggestion Tool link at the end of this article to get new keyword ideas. The "Keyword Suggestion Tool" is a free service from Google and is extremely valuable in assisting you in getting the best target keywords.
Step 3

The Search Based Keyword Tool is another excellent way to find specific keywords that will maximize your search results placement (see resource link). It is based on actual Google search queries and matches specific pages of your website.