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Step 1
Create a website. Take good pictures of your dolls, and put them up for sale. There are plenty of options out here that make creating professional-looking websites relatively easy. You can create a mailing list so you can alert potential buyers when you have new dolls ready for sale.
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Step 2
Create interest in your polymer clay dolls. You can have different sections on your website, perhaps tutorials for clay sculpting, and a blog where you can talk about your work and keep readers up to date on any art shows or events you might be doing. Create a following of devoted fans, who will keep buying your dolls.
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Step 3
Promote your website. Use social networking sites to promote and link to your website. Join forums for doll enthusiasts and other artists to gain followers and fans.
