How to Design Club Party Cards

Party cards, more commonly called flyers, are an important part of the promotion of a club or similar event. They must be colorful and informative. An effective club flyer will get the viewer excited about the event and cause him to put the card away in his pocket to refer to later. There are a few simple steps to creating a club party card that will get people fired up about your event.

Difficulty: Moderate

Instructions

Things You'll Need:

• Graphic design layout program (like Adobe InDesign, Photoshop, or Quark)
• Image editing software

1. Decide on the trim size for your club party card. The smaller the better---four by six and smaller cards are ideal. 4.25 by 2.75 is also a popular size. Use Adobe InDesign, Photoshop, or a similar graphic design program to create your party flyer.

2. Open a new document that is the size of your flyer, but add an additional 1/8 of an inch around the border. For instance, for a 4.25 by 2.75 flyer, the document size should b 4.5 by three inches. Open an identical document if you plan to have a back to your flyer.

3. Choose a neutral background for your flyer. This can be black, white, gray, or brown (very dark or very light tan). Choose two colors for your text---one for the headline and one for your event details (smaller text). You can also use the same text color throughout, but no more than two or three.

4. Type an exciting headline for your club party on the front of your card. For instance, "Dance All Night at Club Fame." Some people also find success with using popular song titles as the headline for a club flyer to get people in the mood for dancing.

5. Write the details about the party on the opposite side (back) of the party card. Include the date, time, place, cost, age minimums, and dress code for the club.

6. Add images to make your club party card more interesting. Spend some time clipping off the white space surrounding each image using the eraser tool in an image editing software program (preferably Photoshop). It looks more professional and allows you to position text around the image. Add a glow around the edges of the image if you wish.

7. Position your images so that they are either behind the text (only if the text contrasts strongly against the image) or so that they are next to the words. For instance, you might type in a headline that is left-aligned on the left side of the card, then place an image of an attractive "party-goer" on the right hand side.

8. Save each file as a PDF or TIF and then email or upload it to your printing service provider.

Tips & Warnings

• Hand out your club party cards at the end of other similar events to your target audience. This will help increase the chance that the recipient will actually keep the card for later and come to your party.
• Pay for very good, professional royalty-free photos for your club flyers. Very attractive people are most effective for sparking interest in a potential party-goer.

References

• Examples of Club Party Cards

Resources

• Graphic Design Tips and Tutorials
• Popular Club Flyer Printing Service