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Step 1
You will have to keep track of your customers by asking them for some personal information such as email address, home address, and phone number. For many people, they need to be constantly reminded about your business, products and services for them to re-visit. This can be accomplished at no cost by sending them promotional emails. Sending your customers promotional information in the mail would cost more money and it should only be used for older folks that are not keen on keeping up with latest technology.
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Step 2
Build customer loyalty to your small business and products by selling them cash cards at a discounted rate. Many people’s eyes are attracted to good deals and think that they are at an advantage if they purchase the cash cards. Here is the fact: you are actually gaining because they pay for many visits in advance. This is a very good strategy for those that are selling lower priced items (in the range of several dollars). The cash cards should be priced at $45 dollars and they can get $50 dollars worth of products (advertise the 10% discount instead of the sale price to catch potential customers’ eyes). It is especially good to do that if you are selling coffee or beverage.
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Step 3
Branding is huge in business because today’s customers will judge products based on brands. Get customer loyalty by associating specific qualities with a brand. For example, if you are doing business online, website design and language use is a great way to convey certain qualities for your brands. Having a physical store will require you to spend money for appropriate decorations to inspire qualities that you want consumers to associate with your branding.
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Step 4
Building trust in your current customer is so important; they will definitely want to shop at your business if they trust your products, services, or your promises to them. For example, make your return and refund policies known to all customers and stand by it.
