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Step 1
Start quantitative market research by tapping into your existing customers. This is good for those that are already running a business. Many owners want to find ways to maximize their profits by introducing new product lines or services. The best way to gauge for this is through market research people that are already interested in your niche. Design question and answer surveys and give it to your customers in person (if you have a physical store) or through a link (if you operate an online business).
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Step 2
Quantitative market research is a hot topic that many firms are doing for businesses of all kinds. If you plan to do some market research, chances are it is already done by another company or market research firm. You can tap in this resource by going to your local library, bookstore, or online to search for more information. At your local libraries, ask the librarian for assistance on finding certain items.
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Step 3
Lots of market research is already done for you by the government through tax dollars. The government makes this public to anyone that wants to access this information for free. It includes detailed quantitative information about demographics, income levels, housing, economic census, economic indicators and many other facts that are extremely detailed about every community in the United States. Just visit the Census Bureau’s home page for more details.
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Step 4
Online quantitative market research is very easy for business owners because many companies are willing to help you with a fee. Here are several companies that are well known in the industry, Zoomerang, Survey Monkey, QuestionPro and etc. These companies offer both free and paid version of services for its subscribers. You can create surveys on these sites and poll people on their opinion.
