How to Sell Gift Baskets
Gift baskets are a popular and hot item. The profit to be made on gift baskets is fairly high, especially if you get a good price on the items inside. The advantage to making and selling gift baskets is that you can easily do the work yourself at home. Before you start selling gift baskets, you need to find your niche.
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Instructions
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Create a niche for yourself by making gift baskets for a specific group of people. An easy way to do this is by examining the people in your area. If you have colleges, for example, focus on baskets for college students. Otherwise, make gift baskets for different occasions such as holidays, anniversaries and baby showers.
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Make up a few sample gift baskets and take pictures of your creations. These samples can help you gain business, and it shows potential clients the type of work they can expect. Take photographs of your creations and use those images in a catalogue or website to gain more exposure.
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Investigate the requirements of your state and determine what you need to do to continue your business. If you plan on making cookies, brownies or any other type of food, your state may require that you add a "home-produced" label, while others require a food license. You'll also need to look into laws about wine or alcohol items.
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Build up your inventory by finding products that you can include in the gift basket and still make a profit with, as well as the baskets, labels, ribbons and other items. Base your inventory on the type of basket you're selling. For example, if you plan on selling baskets for students, focus on pens, notebooks, candy and late-night snacks.
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Market yourself and your gift baskets. Cold-call companies in your area and let them know what you have to offer. Then build a website where people can buy your baskets or at least contact you for information. And create a catalogue that you can shop around to potential customers.
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Tips & Warnings
Selling gift baskets online is possible, but the market is very competitive. You'll typically want to start out selling in your own neighborhood before you try to sell to people in other states.
Contact hotels in your city and surrounding towns. Hotels often buy gift baskets for guests.
