How to Market Goat Milk & Cheese
Getting your goat milk and cheese to market will take determination and some persistence with the people who are most likely to purchase your products. A segment of consumers prefer the slightly tangy taste of goat milk and cheese. Another group may have problems digesting cow's milk. Gourmands and chefs like to use goat cheeses and milk for special recipes.
Other People Are Reading
Things You'll Need
- Public relations press kit
- Table and cloth cover for convention
- Signage for convention
Instructions
-
Marketing to the Gourmet Market
-
1
Sign up for either the San Francisco Gourmet Foods Show or New York Fancy Food Show to market your goat cheese and milk. Pick the show that is closer to your distribution point.
-
2
Research the other goat cheese suppliers attending by asking the show producers who else is attending. Make sure there is a point of difference with your cheese. Either focus on how the goat products are made, how the goats are cared for or how your flavors are different than the competition.
-
-
3
Set up your show table with a clean tablecloth and signage that reflects your company logo. Have a public relations firm create a press kit for you to hand to serious buyers. At these shows, you may meet large-scale buyers from wholesale clubs, grocery chains or chefs from restaurants.
-
4
Hand out samples of your goat milk and cheeses during the show. Offer a discount for those buyers who sign a contract before the end of the show.
Marketing to Restaurants and Nutritionists
-
5
Select a list of upscale restaurants in your state and visit them with samples of your goat cheese. Bring your press kit so they have something to read about your products when you leave.
-
6
Suggest different uses for your goat products to the chef or manager. You can showcase your cheeses with a local honey drizzled on top or make an Indian lassie with your goat milk.
-
7
Take your goat milk to different nutritionists in town. Show them your goat products and offer them samples.
-
8
Explain to the nutritionist how goat milk is easier to drink than cow's milk since the proteins can be broken down easier by the stomach.
-
9
Suggest different recipes for your goat products to the nutritionist for someone who is allergic to cow's milk.
-
1
Tips & Warnings
Find marketing or public relations specialists who focus on gourmet food products.
Be sure to have proper refrigeration for your products when you travel so there is no risk of food poisoning.
