How to Get Your Business on an Interstate Exit Sign
Interstate exit signs help travelers find tourist attractions, food, fuel, lodging and camping facilities. The signs, located before and on exit ramps, usually contain the business name or logo, a directional arrow and approximate distance to the business. Here is how to you can get your business name or logo on an interstate exit sign.
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Instructions
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Contact your state highway transportation department. Most state departments of transportation handle business signs on the interstate system. Some states, however, contract with another businesses to run their interstate sign program. The transportation department will give you contact information for the person in charge of the exit sign program.
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Apply to the program. Most interstate sign programs have eligibility requirements. There are two types of signs: tourist-oriented directional signs (TODS) and logo signs. TODS are reserved for qualifying tourist attractions. Logo signs direct the way to food, fuel, lodging and camping facilities. Eligibility requirements and availability vary by state. Typically, qualifying businesses meet certain criteria for hours of operation, distance from the interstate and type of services.
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Sign your contract. Once you are accepted into the interstate business sign program, you will be asked to sign an annual contract. Costs per year differ in each state. For example, in Michigan TODS cost $360 per year, while logo signs cost $850 per year, per direction. Contracts are available for renewal on an annual basis.
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Design your sign. The cost of your sign design is usually included in the annual contract fee. Manufacturing the sign may be a separate cost. Some sign contractors offer logo design services as part of their logo sign program.
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Install and maintain your sign. State sign programs may handle installation or they may contract the work out. If you are working with a sign subcontractor, your annual agreement usually covers installation and maintenance. Check your sign frequently for wear and damage. Consider replacing the sign if it appears worn, as this may affect a tourists' assessment of your business.
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Tips & Warnings
Make your logo easy to read. Make sure it also gives a sense of what your business offers. Travelers will only have a few moments to decide what type of business you are when they see your logo on an interstate sign.
Keep track of business brought in by interstate signs. Make a survey for customers to fill out that includes a question about where they learned about your business. This will help you check your return on investment for your interstate exit signs.
