How to Sell Chocolate Brown Wedding Table Linens
So you've created a line of handmade wedding table linens in a gorgeous shade of chocolate brown, and now you want to sell your newly designed product. What's next? Since linen rental companies tend to offer brides a variety of colors in standard styles, your best options are to either sell wholesale or by consignment to a specialty store or find a niche in an online selling community.
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Things You'll Need
- Supply of your product
- Samples
- Portfolio of designs
- Digital camera or professional photographer
- Internet access
Instructions
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Decide whether you'd like to sell wholesale to wedding linen suppliers, by consignment in stores or directly to the consumer. Selling wholesale generally requires producing a larger amount of your product at once, whereas in direct selling you can control the amount you would like to produce.
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Determine the price point for your wedding linens. It's a good idea to pre-determine wholesale, consignment and direct selling prices. Be sure to have your wholesale policies decided as well.
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If you choose to sell to wedding suppliers or specialty stores, keep a list as you contact businesses and mark down their response to avoid double calling or visiting and to make notes about returning calls. Since your product is so specific and probably best presented in person, make as many face-to-face appointments as possible.
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Be sure to have a supply of ready-to-show samples of your table linens and a well-organized portfolio with photographs of your designs. This will do more than anything else to convince buyers of the quality and market potential for your uniquely styled chocolate brown linens.
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If you decide to sell directly to consumers but don't plan to open your own store, many well-established websites allow you to open an online "shop." Etsy and eBay are two options with existing clientele. If you are limiting your products to wedding linens, create a shop name with the words "wedding" and "linens" in it to help direct customers to your online store.
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Since online customers don't have the option of seeing the product in person, it is vital to the success of your shop to upload professional quality photographs of the table linens that showcase the rich color and design features. Create a few wedding table set-ups for the photographs to offer searching brides an idea of how your linens can create their desired ambiance. Provide a few different style ideas to appeal to a broader range of customers.
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