How to Buy Real Chanel Jewelry


Chanel has been creating jewelry since the 1930s. More recent renditions of its traditional French jewelry collection include the black ceramic Ultra pendant and the dazzling Camelia cocktail ring spotted on actress Keira Knightley by fashion hounds at the premier of Knightley’s movie “The Duchess.” Whether you’re an actress or just a jewelry lover, here are some things to consider when shopping Chanel.

How to Buy Real Chanel Jewelry

Know the difference between Chanel’s fine and costume jewelry collections. Chanel offers two lines of jewelry. Its fine jewelry collection is designed using precious metals like gold and platinum and features real precious gemstones, such as diamonds. Its costume jewelry collection, also marketed as Chanel accessories, uses less precious materials like quartz and freshwater pearls. Both collections are authentically Chanel, but the costume line is less expensive.

Start at the source. Chanel stores carry Chanel's latest and most complete line of fine jewelry exclusively, and offer a wide range of costume jewelry. The luxury label has various locations in five continents. The store locator on its main website,, will help you find the store nearest you.

Shop at a reputable retailer. If your budget is under $2,000, you will be limited to real Chanel costume jewelry. This collection is easy to find outside of a Chanel boutique. If you're looking for deals, stick to trusted fashion retailers like, as this line is the most prevalently copied by counterfeiters.

Tips & Warnings

  • If the price seems to good to be true, it probably is. Online retailers like CSS Coo Site ( offer Chanel-style jewelry for under $50. While the low price may seem like a steal, a closer look at the website will reveal that the company specializes in name-brand replicas, not the real thing.

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