How to Improve Your Business with Videos

Internet-based videos have caught on like wildfire, helping businesses grow and you would like to advertise your business with one. If you watch many videos on-line, you will notice many of them lack professionalism. Improve your chances of reaching new customers by creating great business videos for the internet and enjoy success through YouTube today.

Difficulty: Moderate

Instructions

Things You'll Need:

• Digital video camera
• Professional clothing
• A plan

1. 
   Buy a good digital video camera!

   Buy good equipment. A cheap camera will produce poor picture quality. Buy a high quality video camera created for consumer use. A professional camera is not necessary, but a digital on is needed. Make sure the video camera you buy works well with low light. It should have an external light source and an external microphone.

2. Dress the part of a professional. Know your audience and dress to install confidence is your product and you.

3. Create the perfect shot. Because you are working with such a small screen, simplify your video. Include one or two people in the video. Use contrasting colors so the subjects show up clearly. Set the camera on a tripod and use little movement including zooming in and out. Set the shot so the subjects fill the screen. Whatever you do, don't not set your video to be shot on wide screen.

4. Set your size for optimal quality. Because your video may be viewed on either a small or full screen, record your video at MPEG-4 format at 640 x 480 pixels with a standard 4:3 aspect ratio. Upload it to the site and don't worry about converting it. The site will take care of that for you.

5. Place your web address on the first and last screen. Show it often throughout your video. Include it in your web profile too. Make sure it is easy to read as this is how you will draw customers to your web site.

6. Make your message short and sweet. Try to keep the length of the video to around three or four minutes. You should be entertaining, informative and you can even be funny. Whatever else you are, stay focused on the subject and keep it short.

7. Review your video. Make sure the main subject is well-lit and easy to see. Listen to see if you can hear the speaker clearly. Listen for background noise that needs to be eliminated. If you have all these bases covered, you are ready to go. If not, you might want to consider hiring a professional.
   
   Short videos placed on the internet can help your business grow. Spend time and energy making certain that your video has a professional appearance and projects the image you want your customers to have of your business.

[Alrady]

on 11/24/2009 Sending this to hubby and saving to favorites.. GREAT tips for making business video!

[evascarlet]

on 11/2/2009 This is definitely valuable information for companies who want to keep up in today's market!