How to Fundraise Money for a Non-Profit Organization

Did you know there are several ways you can fundraise money for your favorite non-profit organization? Fundraising is a core business tactic for non-profit businesses that are supported by the community.

Direct mail campaigns can be very successful when done correctly. Here are some tips on how you can raise money using the same fundraising tactics.

Difficulty: Moderate

Instructions

1. LETTER CAMPAIGN.
   Make sure the letters that you write speak to the non-profit you are supporting. Inform the donors why their donation is needed, what it will be used for, and how their donation will positively impact the community.

2. LAYOUT.
   Your letter should include an easy-to-read letter that should be direct and not too lengthy. Make it easy for donors to respond with a donation. Include a pre-paid envelope and a tear off response card. The response card can include electronic payment options that you will follow-up on. Making it as easy as possible for people to donate is key to your mail success.

3. FOLLOW-UP.
   It is important to follow-up with donors. Thank donors that have donated with a thank you letter. Ask them to renew a year after you receive their initial contribution. Consider additional donation letters a few months later for less money.

4. TRY AGAIN.
   If you know that the individual has interest or has given before, send another letter a month later with a different message or asking them to contribute in a different way. You can always call them to follow-up and treat them special.