How to generate website traffic online with a Facebook Business Page

Internet marketing business is an economical solution to promoting a small business whether it is an online business or local small business. Facebook offers free business pages as online marketing business tools:

Difficulty: Moderately Easy

Instructions

1. Create a own personal profile using your name. If you already have a facebook page, login to your existing facebook account.

2. Scroll down to the bottom of the page to view the links at the bottom of the page. Click on the link “Advertising”.

3. 
   Free Traffic

   On this advertising page, you will see Facebook’s step by step approach as well as a button to “Create an Ad” – skip all of this! While creating an ad may increase website traffic, wouldn’t you rather have free traffic?

4. At the top of the page, click on “Pages”, then “Create a Page”

5. Select a category for your business. Choose carefully. This business category is what will be picked up in Google search engines.

6. Enter the name of the business and sign the page to authorize that you are the owner, then click “Create Page”. By creating a business page, you will increase website marketing and offer an outlet for online advertising.

7. 
   Email Marketing

   Use this page to gather Fans for your business. Once you have a Fan base, you can use internet marketing advertising including promotional items, events, coupons, free giveaways, etc for Facebook Fans only.

Tips & Warnings

• Use multiple business pages for diversified product marketing. Unlimited business pages are allowed per personal profile.
• Marketing communications should be kept to a minimum. Do not flood facebook fans with many email marketing campaigns.

Resources

• Web Marketing for Dummies
• Marketing to the Social Web: How Digital Customer Communities Build Your Business