How to Write a Power Selling Email
Power selling means using the most effective tools and techniques to draw in customers as efficiently as possible. Email can be a low-cost power selling tool if you use it properly. However, unscrupulous spammers have made many people leery of email advertising messages. Fortunately, it can still work if you write a good power selling message and target it to the right recipients.
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Instructions
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Write a subject line for your power selling email that convinces the receiver to open it. People are bombarded with spam emails that advertise drugs, stocks and other unwanted products. Use a clear, descriptive topic that makes your message stand out and shows that it's worth reading.
Include something personal in the topic, and also include a benefit if possible. For example, if you're selling organic home-baked dog treats and offering a special deal, your topic could be "Save $10 Now on Our All-Natural Dog Treats." This draws in dog owners by playing on their love for their pets and giving them a money-saving offer.
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Personalize your power selling email's greeting. People tend to ignore or delete generic emails, which they view as worthless spam. Address your email by name to the appropriate person or business. The website Internet Based Moms that specializes in marketing from home, says this can often be done by a simple script. If you do not have a programmer who can do this, choose a generic greeting that includes something personal about your audience. For example, instead of "Dear Friend," use "Dear Fellow Dog Lover" or "Dear Motorcycle Owner."
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Tell the recipient why he should buy your goods or use your service in the first paragraph. Internet Based Moms says this is essential to get the recipient to take action. Offer a benefit or explain how you can solve a problem. For example, if your power selling email is aimed at people who sell goods via online auctions, you could say something like, "Would you like to increase your auction sales by up to 50 percent? Our listing and description writing service will help you do it."Tell the recipient why he should buy your goods or use your service in the first paragraph. Internet Based Moms says this is essential to keep the recipient reading rather than closing or deleting the email immediately. Try to focus on time or money savings or other concrete benefits.
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Use the word "you" throughout the email. Internet Based Moms says that people want to know how something can benefit them. Offer that benefit or explain how you can solve a problem. For example, if your power selling email is aimed at people who sell goods via online auctions, you might say, "Would you like to increase your auction sales by up to 50 percent? You can do it with our auction assistant service."
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Keep your power selling email as short as possible. If the receiver opens it and finds that it is too long, she may not take the time to read it. Internet Based Moms says you increase the chance of getting your message read if it is short and sweet. Recipients tend to scan their emails, so you should make it easy for them to quickly read the information.
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Tips & Warnings
Make sure your power marketing email complies with the CAN SPAM law. According to Kim Komando of the Microsoft Small Business Center, you must identify yourself, provide a real return address and give the recipient a way to opt out of further mailings. It's best to use a mailing list on which people have opted in, as the CAN SPAM law prohibits harvesting email addresses from the Internet at large.
